AndyK
25 Mar 2009, 14:03
Found here (http://www.marketingmagazine.co.uk/news/893550/Remember-Charity-launches-largest-ever-marketing-drive/)
The 40-second TV executions are themed around the reading of a will and use a humorous approach for the first time. One opens in a solicitor's office, with the solicitor reading out a will. Rather than read out the deceased's final wish he hands the will to the family. At this point the ad cuts to the funeral where the coffin is decked out as a Harley Davidson, as an organ plays the Meatloaf track ‘Bat out of Hell'.
The 40-second TV executions are themed around the reading of a will and use a humorous approach for the first time. One opens in a solicitor's office, with the solicitor reading out a will. Rather than read out the deceased's final wish he hands the will to the family. At this point the ad cuts to the funeral where the coffin is decked out as a Harley Davidson, as an organ plays the Meatloaf track ‘Bat out of Hell'.