Don't think it's CBB because, as Chris says, it starts before Meat arrives.
Even if it was though, I can hardly think it would be a bad thing as one way or another, it's a hell of a lot of exposure.
Wasn't it CBB that that bloke from Take That went on and suddenly they were back on the scene in a big way after being washed up years ago?
I'm not a fan of BB/CBB, but if Meat went on it, yeah i'd watch.And i'd hope that the resulting publcity would have a great effect on him.
As for what else it could be, who knows
No reason to be cynical about doing chat shows, quiz shows, or performances as a guest musical act, so what could it be?
I suppose he knows what he's doing, and I look forward to seeing the results.