Thread: Marketing 101
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Old 08 Mar 2012, 01:42   #2
nikox1
Mega Loafer
 
Join Date: 05.07.2007
Location:  Front line of the battle
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good question? well of course there are so many reasons why something does not sell as it should. how to markket Meat Loaf imo, comes down to 3 steps. 1. record companys just want to make money at the end of the day, so they usually dont care what an album sounds like? , so to market Meat i think you need to reach out to the fans, the internet is a very powerful tool if used correctly. by reaching out i mean 6 months prior to release start building momentum, on the main sites like facebook,my space, twitter, on here and on .net. like a blank page and each day a small segment gets removed to finally reveal the title and album cover of the new record. or let the fans design the album cover? Meat picks the winner, or the best title wins? or even let the fans send in there lyrics and Meat could record it and even put it on as a bonus song at the end. it gets fans interested, bring them in, let them get involved.
2. release a promo video fairly early, not exactly a video as such, but again maybe a little clip each week to eventually reveal the content. release it everywhere near enough the same time, Meat could promote it around the world a month before it comes out, that way it avoids another staggered release. when you buy the album, theres a code in side the sleeve, and when you go to hes facebook, mlukfc, etc etc,, pages you type in the code and get 2 - 3 exclusive new tracks not on the album. buy the album and get a free concert ticket for an exclusive live Meaty show, obviously one winning ticket in every 250 sold or something.
3. as well as the new tracks that will be on any new album, record a few of them and remix them for the dancefloors, 1 or 2 of the more catchy songs remixed really well. on holidays, night clubs, nights out, people remember the songs they hear, it could just widen the appeal. a novelty as such, but radio could also just pick it up just out of interest. try and get a new meaty song to be a soundtrack to a big film, pitch it!!! worth ago. other novelty things such as meat loaf ringtones, free with every itunes download. an autograph with every download etc etc,,

IMO, reach out and get the fans involed as much as possible, move with the times.
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