interesting read, thanks. i think alot of my ideas covered most ages?, well alot of what i covered could be done by Meat and hes crew as such. not depending too much on the label. word of mouth is a powerful tool of course, radio is vital also. but i believe that you can start at ground level, reaching out to the fans of all ages, not just through internet,media etc etc,, but 6 months before anything is released = an underground movement as such. how many flyers [ yes flyers ] could you print and distribute for say the price of tv commercials that the record companys wont pay for. in all major citys, even if you reached 1 fan in every 5,000 homes? as for building up the image, well hes loved by hes fans, to the casual buyer hes the big man with the big voice and he sings big songs!!!!! go back to basics, hes new direction is great and im glad hes enjoying it also. but i guess from a commercial sense people want the power ballads. hey, just put a bat in the title

,, a major viral campaign as such, send out testers to radio stations well before any release, see will they play something. make a song that will be made for radio play only, something really left field.