I think the problem with this is that to most people, it actually isn't stealing anymore. The general conception of downloading music has changed and, being on a campus covered by over 12,000 students, trust me when I say that they don't see it as theft at all. I think the only way for the music industry to actually make money from music again, is to develop an entirely new format, one that's better than mp3 in every conceivable way - i.e. DVD - Bluray. It needs to make music feel worth buying again to the people who currently don't. And obviously, whatever that format is, it needs the forethought of protection against copying if it's going to work.
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