This is a case of wrong promotional tool at the wrong time. Within the past couple of weeks, various CLOUD type services have been hit with hackers, scammers, and information theft has began to run rampant with these types of services. The issue here is perception. Consumer’s negative reactions to the album being automatically uploaded to their cloud without their knowledge is on the outside – just that. However, subconsciously…the consumer is skittish (at best) about their confidence in the cloud at the moment. I really do not believe it is a matter of it being a U2 album or being given away for free. I honestly believe at the root, this is a consumer confidence issue.
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