I think booking depends on a lot of things.
If an established production goes on tour, then it sells out pretty much instantly.
The thing to remember is what has already been said. No one - except people like us who live and breathe these songs - really knows much except there has been a couple of interviews done about it, Meat has mentioned it a few months back and there have been a couple of internet ads. Also, as popular as Bat is in the scope of its sales gathered over 40 years, Meat's music doesn't have the "songs that are played at weddings and parties" or "always on the radio" thing that led to the likes of Mamma Mia and We Will Rock You seeming to become instant hits (I have no idea how well they did on previews and initial release, hence saying "seeming to").
But then look at something like Tanz. Hardly known by anyone in the UK unless they know their Steinman or have a good knowledge of musicals or Steve Barton and yet it's had some great runs - DOTV, not so good for obvious reasons. So, for me, once it is out, reviewed and better known it will start to fly. Until then, those who want to see it will see it, the rest will follow in time.
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