[letsgotoofar]

And it would still be about as profitable as a shoeshine stand in a mudslide, for all the reasons listed above. (Hell, probably even less if one restricts it to formats that are still fairly new to many minds, like Blu-Ray. That people are still talking about DVDs and standard definition should tell you how behind the times the industry -- and the general public, to a certain extent, or else why still market the bloody things -- is. Technology is advancing way past some people's capability to keep up with it, and that poses a problem when marketing entertainment product.)